BT launches SIM-only consumer mobile offering


Three tariffs offered by telecommunications giant but just four handsets will be offered via BT Mobile website

BT has relaunched its consumer mobile division with three SIM-only 4G tariffs which piggyback on EE’s network.

All BT Mobile tariffs are 12 month deals which come with unlimited access to BT’s nationwide network of 5 million WiFi hotspots, unlimited texts and the BT Sport App. They are available from today.

BT described the launch as the “first step” in its consumer mobile strategy ahead of its anticipated purchase of EE, the UK’s largest mobile network. That deal is expected to receive regulatory approval over the next 12 months.

Tariffs start at £5 per month for BT customers which will give them 500MB data, 200 mins, rising to £12 per month for 500 mins and 2GB data and a top plan of 20GB data with unlimited mins for £20 per month.

Non-BT customers can take the same deals but are charged an additional £5 per month.

Up to five SIMS can be added to any BT account for anyone who is living at an address that has BT Broadband or BT Infinity (fibre broadband).

“Our customers are consuming increasing amounts of data and they want the best possible connection wherever they are,” said BT Consumer chief executive John Petter. “It’s our ambition to meet this demand by combining the power of our fixed fibre service with wi-fi and the convenience of mobile.

BT is offering just four handsets which BT customers can purchase SIM-free with a £50 discount through the BT Mobile website. They are the Huawei Ascend Y550, Samsung Galaxy Ace 4, Samsung Galaxy S4 Mini and Samsung Galaxy S5.

CCS Insight director, multiplay and media Paolo Pescatore said the launch was “more aggressive than many had anticipated”.

He added: “BT has made the right decision to offer a range of simple and transparent packages as part of its return to the consumer mobile market.

“The £5 SIM only deal for existing BT broadband households is probably the best value 4G SIM only deal in the market. We believe this is a hugely attractive offer combining a low-price with inclusive content.

“The main challenge for BT was to bring something different to a mature mobile market and it has certainly done this with BT Sport and BT WiFi. The tariffs are spot on and it lays down the gauntlet to other multiplay providers in the UK.”