BT – ‘No plans for retail store rollout’

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Telco to push new consumer mobile offering to existing customers through BT.com, telesales, e-mail and post

BT says it has no immediate plans for a rollout of retail stores to push its consumer mobile offering which launched earlier today.

The comments were made to Mobile News during an interview with BT Consumer commercial and marketing managing director Pete Oliver. He said that BT already has a successful model for pushing new products to its existing customer base.

“We have no plans (for retail stores), not at the moment,” he stated. “We have a very strong relationship with out customers through BT.com and our contact centres.

“Actually if you look at our success in driving fibre optic broadband, BT Sport and BT TV, we’ve done that all through direct BT channels.

“Our plan is to talk predominantly to our existing customers but also to new customers who want to join BT through our telesales channels and also online.

“We actually see a unique opportunity online. We think that’s where customers want to go to research their mobile plans and we’ll be focusing a lot on what we do on our own website.”

All three BT Mobile tariffs are 12 month SIM-only deals which come with unlimited access to BT’s nationwide network of 5 million WiFi hotspots, unlimited texts and the BT Sport App. They are available from today running off EE’s 4G network thanks to an MVNO agreement signed late last year.

Tariffs start at £5 per month for BT customers which will give them 500MB data, 200 mins, rising to £12 per month for 500 mins and 2GB data and a top plan of 20GB data with unlimited mins for £20 per month.

Non-BT customers can take the same deals but are charged an additional £5 per month.

Up to five SIMS can be added to any BT account for anyone who is living at an address that has BT Broadband or BT Infinity (fibre broadband).

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