Ethnic MVNO partners with charity’s community programme, which aims to increase the number of young people living in deprived areas to play cricket
Lycamobile has become the sponsor of the youth element of the ‘Chance to Shine Street’. This is the community programme of the Chance to Shine cricket charity.
This initiative was launched in 2008 and has reached 40,000 young people thus far. Its aim is to bring cricket to young people in urban areas where there are few green spaces and fewer traditional cricket clubs.
The youth programme, which is free for eight to 15-year-olds to take part in, is made up of weekly sessions in the evenings and weekends, held at community venues such as leisure centres, sports halls and caged areas around housing estates and parks.
It is based on a six-a-side format using a tennis ball wrapped in electrical tape, with all participants given the chance to bat, bowl and field.
Youth projects currently run nationally in eight areas: Birmingham, Bristol, Dewsbury, Hull, Leicester, Liverpool, London and Manchester. The charity identified towns and cities that lacked cricket provision and areas within them that were socially deprived or had high levels of crime and anti-social behaviour.
Lycamobile chairman Subaskaran Allirajah (pictured) said: “We have always had strong ties to cricket with our sponsorship of Surrey County Cricket Club and UK Test Match grounds, so to support Chance to Shine and their ‘Street’ programme is a perfect synergy for us.”