EE launches power bank customer reward scheme


EE Power will offer all current active customers a free portable charger, who can also swap it for a fully charged product at any store when theirs is low  

EE has launched a new customer reward scheme that offers customers a free portable smartphone charger with unlimited swaps in store.

EE Power will be available to all active customers on mobile and broadband plans on a 30 day, 12, 18 or 24 month plan over the coming weeks. It is also available to prepay customers as long as they have been with the operator for at least three months. Non-EE customers must pay £20.

From launch, customers will be able to pick up a free EE Power Bar (pictured) in any EE store by texting ‘POWER’ to 365 to receive a unique code.

Once it has been used to charge a smartphone, customers can recharge the portable battery pack themselves or when out, swap it for a fully-charged replacement at any EE store – for free and as many times as they like.

The EE Power Bar has a capacity of 2,600mAh, which the operator said is enough to charge a typical smartphone once, and takes around four hours to charge from flat to full.

It has a guaranteed life of 500 charges and features a charging indicator and LED torch. Also included is a USB lead to charge the bar and a smartphone from the bar.

According to a YouGov poll commissioned by EE of over 2,000 UK adults in February, 60 per cent claimed their battery doesn’t last a full day while over half wished there were more ways to charge their phone in public places, which rises to over 70 per cent for 18-24 year olds.

EE chief marketing officer Pippa Dunn said: “Almost everyone’s experienced the frustration associated with running out of battery and it always seems to happen when you need your phone the most. With EE Power, we’re trying to help by giving our customers a Power Bar that can simply be swapped for a fully charged one at any of our stores, at any time, for free.”