Apple Watch available for pre-order but some versions have sold out

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First wearable from iPhone maker has gone on display in Apple Stores and Selfridges (London) ahead of April 24 release

The Apple Watch is now available to pre-order from Apple Stores, online and Selfridges in London ahead of its release later this month but some versions have sold out, according to reports.

The Watch, which was first revealed in September and officially launched at Apple’s Spring Forward event last month, has already began to sell out in some colours including the 18 carat gold version, according to the Financial Times.

Fortune magazine said the most popular models had sold out within half an hour of going on sale, with some models not shipping again until June or July.

The device is available in three versions; The Apple Watch Sport, which comes in aluminium and retails form £299; The Apple Watch (collection), which comes in stainless steel and retails from £479; and the Apple Watch Edition which comes in 18 carat gold casing and retails from £8,000. All versions come in two different sizes: 38mm and 42mm.

Apple has shunned traditional partners such as the mobile networks and Carphone Warehouse for the launch, instead opting to retail the device in high-end boutiques such as Selfridges in London, where there is a purpose-built Apple Watch shop.

The US manufacturer warned yesterday that it expects demand to outstrip supply, and recommended that customers order online to avoid disappointment. Apple watch edition

Analysts have already said that the Watch could be make or break for the smartwatch market, which is predicted to grow to more than 75 million shipments globally this year (CCS Insight).

Kantar WPC analyst Imran Choudhary said today: “With Apple officially now taking pre-orders for the Apple Watch, is this going to be the next big thing? At the end of 2014, 84% of British consumers said they were not planning on buying a Smartwatch with deep reservations still present.

“What might hinder Apple’s launch is the fact that new product sales are usually driven through in-store channels. Apple are only taking pre-orders online with plans to sell the watch in store without a pre-order to appear further down the line. Will this put consumers off?

“When tablets launched the in-store environment was key to success. Of all tablets sold to date in the UK, over 50% have been sold from an in-store channel. Invariably this shows you need to give consumers the ability to try before they buy and get a hands on feel.”

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