O2 Business launches app-based conference calling service


Research from operator found that average UK worker sends 4,118 emails per year & two thirds use email most to communicate

O2 Business has launched a new app-based conference calling solution for mobile following research that the average UK worker sends 4,118 emails per year.

Research carried out by Mortar on behalf of the operator found that for 59 per cent of workers use email most as a form of communication while working, despite the fact that more than half (56 per cent) believe calling is more effective.

The average worker spends 288 hours sending emails, according to the study, with staff receiving more than 6,225 emails on average per year.

O2 has launched Just Call Me, an app-cased conference calling service that turns a mobile number into a conferencing bridge, removing the need for dial up codes or PINs.

The app allows up to 20 people to connect to the the conference call and costs £5 per month for O2 Business customers.

One third of those asked in the survey of 2,000 full-time UK workers said that they felt conference calling helped them manage their time more efficiently, while 38 per cent said it was easier to get their point across over a call.

O2 Business general manager of SMB Paul Lawton said: “Our research shows that there’s often a reluctance amongst UK workers to pick up the phone even though it might be a better option.

“With O2 Just Call Me we’ve made conference calling as easy as it can be – a simple, hassle free solution that does away with confusing dial in details and hidden call charges. O2 Just Call Me forms part of our recently launched business apps portfolio, giving our customers a great range of communication tools so they can work smarter and more effectively.”