Google search engine to favour ‘mobile friendly’ websites

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Changes will see websites which do not support mobile, drop down Google rankings and be harder to find

Google has updated its search algorithms to favour websites that work well on mobile devices, ranking them on “mobile friendliness”.

The search engine giant has developed a tool that determines mobile friendliness, with more friendly websites ranked higher in Google search results from today, a move that was first announced in February.

The criteria to determine how mobile friendly a website is includes text size, the amount of space in between links and how the content fits on a mobile screen.

According to a recent Google blog post, mobile friendliness will have a “significant impact” on search results, with launch day (April 21) being dubbed “Mobilegeddon” in some quarters because of how “apocalyptic” the change could be for some websites.

Around 60 per cent of online traffic comes from mobile, according to comScore, and a Google representative said it is important that the US firm caters towards the move to mobile.

“As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens,” the representative said.

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