Operators sell out of S6 stock after “unprecedented demand”


S6 and S6 edge went on sale on April 10 but many retail stores have already ran out the ‘edge’ model

UK operators are struggling to meet demand for the newly launched Samsung Galaxy S6 and S6 edge (April 10) with many now cleaned out of stock.

Mobile News visited O2, Three, EE and Vodafone retail stores based on and around London’s Oxford Street, Moorgate, Angel and the Strand last week, with all claiming to have sold out of the ‘edge’ model, or those in stock already reserved.

Staff told Mobile News it had been one of the most popular handset launches of the year. Stores that had sold out said more stock was scheduled to arrive next week, although exact numbers were not guaranteed due to its demand.

Samsung is reportedly expecting sales of its S6 range to top around 70 million with Samsung Vice Chairman and CEO Kwon Oh-hyu labelling first week sales as “impressive”. There were more than 20 million preorders for the device globally.

Samsung UK VP for mobile and IT Conor Pierce, who refused to discuss numbers, told Mobile News preorders in the UK for the devices were “significantly higher” than previous Samsung handset releases.

“We know that some of our retailers have sold out and we’re now working hard to make sure that we meet these levels of demand for S6 and S6 edge by working closely with our retail and channel partners in the UK,” Pierce added.

“The response from customers has been extremely positive and we’ve experienced unprecedented demand for both devices.”