Apple Watch goes on sale in the UK


Customers in nine countries can now buy it online but won’t receive their product until June; pre-orders being fulfilled from today 

The Apple Watch – the manufacturer’s first foray into smart wearables – has gone on sale in the UK.

It is now available to buy from the Apple Online Store, although customers are being told they will not receive the device until June.

The product is however available from a number of boutiques globally: Dover Street Market in London and Tokyo, Maxfield in Los Angeles, Colette in Paris and The Corner in Berlin.

Customers that have pre-ordered the Apple Watch over the past two weeks will begin receiving it today, although it is likely to take up to six weeks to fulfil these.

In addition to the UK, the Apple Watch is to buy online from Apple in Australia, Canada, China, France, Germany, Hong Kong, Japan and the US. Customers in these countries will also begin receiving their pre-orders from today.




Prices for the product range from the entry-level Watch Sport at £299 to the premium-tier 18-carat gold Watch Edition, which can cost up to £13,500.

The Apple Watch was revealed last September and officially launched at the manufacturer’s Spring Forward event in San Francisco on March 9.

According to analyst CCS Insight, 20 million Apple Watches will be sold this year – making up more than a quarter of all 75 million smartwatches it forecasted will be sold in 2015.

On April 17, KGI analyst Ming-Chi Kuo claimed pre-orders for the product had topped 2.3 million units, adding mass production of the Apple Watch had started in March with initial orders fulfilled by the end of next month.