LG unveils “incredible” G4 smartphone at London event

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G4 comes with removable battery, 5.5 inch screen and is an “engineering masterpiece” according to LG

LG has today unveiled its “incredible” G4 smartphone at an event held in Central London

The launch event, hosted by TV presenter Gabby Logan, was attended by more than 300 press from all over Europe and was held at Marylebone.

The device was unveiled by the firm’s electronics president Brian Na who described it as an “engineering masterpiece”.

The handset, which runs on the latest version of Android, comes with a 5.5 inch qHD touchscreen and is powered by a six-core Qualcomm Snapdragon processor. IMG_9195

The device, which is the follow-up to last year’s LG G3, packs 3GB of RAM, 32GB of internal storage plus room for a microSD card up to 128GB.

LG UK head of mobile Andy Coughlin said “The LG G4 is the latest result of our hard work. It would take more than a day to go through everything that it can do. It’s our most innovative smartphone ever.

“People would give up slimness for a better battery. With the G4 you get a 3,000mAh removable battery. Virtually no trade off with the slim  arc design.”

It comes with a vegetable tanned, fully grain leather design which provides a “smooth durable finish. This is true craftsmanship at its finest. That’s what separated G4 from other smartphones,” so says Coughlin.

There’s also a model made from ceramic plastic with metallic finish – with a diamond effect to make it look premium.

Special moments

It has a 16MP camera on the back with laser autofocus and 4K video capture, plus an 8MP snapper on the front with gesture interval shot technology for selfies. IMG_9198

LG G4 can launch the camera and capture the shot in under two seconds. The device includes a colour spectrum sensor to help boost colours, comparable to that of your own eyes, says Coughlin.

“We know people get frustrated when they miss their special moments,” Coughlin added. “The camera captures more light more quickly and created better photos than other smartphone. It’s a great camera experience”.

The G4 camera also includes a manual mode typically found in DSLR cameras allowing you to adjust the quality and performance, such as slowing down shutter speeds. No comparisons were available as no other brand currently has it.

It packs a 3,000mAh removable battery which LG claims will give 440 hours standby or 14 hours talk time, the same as on its predecessor, and weighs in at 156g. image1

 

It also has a smart power saving UX 4.0 which LG claims will help preserve battery by informing users on what apps are draining power. According to ithe Korean manufacturer, this will improve battery on the G3 by 11 per cent

“With G4 you can capture images the way your eyes see them” Coughlin.

The smartphone will also come bundled with Quad Beat 3 headphones in the box.

LG did not disclose a release date or pricing, although the device is expected to go on sale in Korea tomorrow (April 29) according to the manufacturer.

O2 has already confirmed it is stocking the handset in both Metallic Grey and exclusively in Genuine Leather Brown.

More than 300 press attended the launch

More than 300 press attended the launch

IMG_9181
Phone was launched in Marylebone, London
LG called it "G4 Day"
LG called it “G4 Day”

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