Inhance launches data transfer service for retail market


App will allow retailers to transfer data from an old device to a new device in just five minutes

Irish app developer Inhance Technology is targeting sales of up to 1,000 licences for its in-store mobile data transfer service in the next six months.

CTX is already used by the likes of Best Buy in the United States and it allows physical and online retailers to securely transfer contacts, images and videos securely from one device to another over a WiFi connection.

The service, which works across iOS, Android and Windows devices, launches today in the UK and costs just £2 per day for unlimited transfers per customer site.

Users simply need to download the CTX app, enter a code on both devices supplied by the retailer and follow the instructions to connect the devices together. Customers then choose what data they want to transfer – the whole process takes an average of five minutes.

Online retailers can supply their customers with instructions and to complete the process remotely.

Chief executive officer Paul Prendergast told Mobile News that it was addressing a “major pain point” for retailers.

“Moving data from an old to a new device is clogging up stores,” he said. “It’s reducing the ability of retailers to migrate customers between operating systems. It isn’t a customer-friendly solution.

“Ours is a really simple to use app and we are working very closely with our retail partners to make sure it is very simple and easy to use for staff. Most importantly it improves the efficiency in stores which means staff can get onto selling the next device rather than transferring data.”

Prendergast added that the company was trialling the device with major carriers currently and hoped to have it in 500-1000 stores within six months.