App developers should be able to adapt iOS and Android apps for Windows Mobile devices with just a few tweaks
Microsoft is releasing software programs that will allow Apple and Android app developers to run their apps on Windows 10 mobile devices.
Windows 10, which will allow applications to run on any form factor, will be released later this year and is looking to allow developers to deploy the most popular applications more easily to Windows 10 devices.
Project Islandwood will allow iOS developers to bring their applications over to Windows with tweaks of just a “few percent” while Project Astoria will allow most Android developers to do the same, with no changes.
In November, there were around 500,000 apps on the Windows Store, compared with 1.3 million iOS in September 2014 and 1.4 million in the Google Play store February 2015.
“This is a crucial announcement because if it works, it could fix the problem which has kept many users away from WindowsPhone: lack of decent apps,” said Dr Richard Windsor of Radio Free Mobile.
“Microsoft is losing share in smartphones because the availability of apps is poor and because the offering is badly marketed to users.”
According to the latest smartphone OS market share figures from Kantar Worldpanel Comtech, Windows share fell from 9.1 per cent during the three months ending January 2014, to 7.4 per cent a year later