Android switchers drive iOS growth in the UK and Europe


Apple OS sales share rises as Android numbers drop, with 25.6 per cent of new buyers switching from the Google platform in the UK

The popularity of Apple iOS in the UK continued to grow in Q1 2015, with more than a quarter of new buyers switching from Android.

This is according to the latest figures from Kantar Worldpanel ComTech, which showed the sales share for iOS grew 6.9 per cent year-on-year to reach 38.1 per cent. It is yet more evidence the iPhone 6 and iPhone 6 Plus are continuing to attract consumers.

Despite its share falling 4.8 per cent, Android is still the leading OS in the UK, with a sales share of 52.9 per cent.

Across Europe’s five biggest markets, which Kantar classes as the UK, Germany, France, Italy and Spain, 32.4 per cent of Apple’s new customers switched to iOS from Android.

It saw sales share for the Apple platform grow 1.8 per cent year-on-year to 20.3 per cent but like in the UK, it is second behind Android, which leads with a share of 68.4 per cent, despite a 3.1 per cent drop from a year ago.

Kantar Worldpanel ComTech Europe business unit director Dominic Sunnebo said: “In Great Britain, while 25.6 per cent of new iOS buyers switched from Android during the quarter, Android’s leadership remains strong, thanks to the price options consumers have in both the contract and prepay market.

“Thirty-five per cent of consumers who bought an Android smartphone in Q1 2015 said their decision was driven by receiving a good price on the phone. Another 29 per cent said that getting a good deal on a tariff/contract was a factor in their purchase.”