IDC: Apple to buck slowdown in global smartphone sales


Californian manufacturer expected to buck wider industry trend with 23 per cent growth in 2015

IDC says that iOS will grow at 23 per cent this year despite a slowdown in global smartphone shipments, according to its Worldwide Quarterly Mobile Phone Tracker.

Overall, the market is expected to grow at just 11.8 per cent, down from 27.6 per cent last year but Apple is bucking the trend thanks to the release of larger screen variants of its handsets.

Apple is expected to sell 237 million smartphones in 2015 giving iOS a marketshare of 16.4 per cent of the global market.

IDC is predicting that there will be 1.15 billion Android devices sold this year at a growth rate of 8.5 per cent. This would give the OS a marketshare of 79.4 per cent.

“There’s no question that a large chunk of Apple’s installed base is still using older models (pre-iPhone 6/6+), which leaves continued growth opportunity in the second half of 2015 and beyond,” said IDC program director Ryan Reith.

“In addition, IDC believes a sizeable portion of the Android installed base were those who migrated over to the platform from iOS with the desire for a larger screen smartphone. This is an opportunity Apple is no question focusing on. However, the price difference between Android/iOS devices in many markets will remain a significant hurdle for Apple.”

Windows Phone will also grow at a rate exceeding the wider market but from a lower base. It will grow by a third to 46.8 million shipments with a marketshare of just 3.2 per cent.

The rest of the smartphone OS market (BlackBerry etc) will sell just 14.2 million devices, year-on-year growth of 3.9 per cent and a marketshare of one per cent.

IDC is also predicting that the market will grow year-on-year by five per cent to 2019 when 1.9 billion smartphones will be sold.