Gusto Telecom gears up for global growth

Bennett came up with the idea of the Juice brand whilst eating breakfast one morning

Accessories manufacturer signs up a number of retailers across the world, including Coles supermarket chain in Australia, with sales set to hit an all-time high this month

Gusto Telecom has signed a flurry of retail deals across the world with sales set to double to £2 million in May.

The accessory manufacturer has in the past few weeks added Halfords (380 stores), WH Smith (300 stores) and Selfridges on Oxford Street in London to its list of resellers. All retailers will take stock of Gusto’s entire product portfolio, including mains and car chargers, power banks, Bluetooth speakers and headsets, smartphone cases, charging/data cables and car kits.

The additions boost UK store numbers to 5,000 outlets, with Carphone Warehouse, O2, Currys/PC World, Asda, Sainsbury’s, John Lewis, Staples and Maplin Electronics all added since launching in 2012.

Gusto Telecom managing director Joe Bennett said: “We’ve stepped up a gear with all of these retail deals and are absolutely rocking.”

Worldwide expansion
Gusto has also increased its presence in the global market, having finalised an agreement with Coles supermarket chain in Australia to sell its products across more than 700 locations.

It has also signed up with furniture retailer Harvey Norman in Slovenia, fashion accessory retailer Accent in Sweden and mobile operator 2degrees in New Zealand, which has 47 retail stores across the country. All deals go live next month.

It takes Gusto’s international markets to 12, including Spain, France, Italy, Norway, Sweden, Slovenia, New Zealand, Fiji and the Bahamas. It is expecting to have its products sold in more than 3,000 retail outlets outside of the UK before the end of next month.

Bennett, who claims sales revenues will double to a record £2 million this month added: “We could be a massive international business by the end of the year. We’re on course to achieve record sales and the company just keeps getting bigger by the day.”