Sony president of North West Europe Perron to leave

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Move part of organisational change in EMEA aimed at driving transformation and profitability at the manufacturer 

Sony Mobile president of North West Europe Pierre Perron is to leave the business after 17 years. His last official day is May 31.

The manufacturer explained in a statement the departure of Perron is part of an organisational change in EMEA aimed at driving profitability within the company.

In November, the company revealed plans to overhaul its smartphone business in a bid to return it to profitability, which would see it streamline its line-up for this year.

Two months earlier, it forecasted a yearly loss of 230 billion yen (£1.4 billion) but after posting a 238 per cent increase in yearly profit to 89 billion yen (£495 million) for Q4 2014, it cut its net loss forecast in February to 170 billion yen (£916 million).

“The organisational change in EMEA is part of the ongoing measures to drive transformation and profitability within Sony Mobile, based on the CEO’s management strategy announced in November last year,” it said.

“The re-grouping of customer units into regions is one of the important measures to allow better prioritization of marketing efforts, as well as more efficient allocation of resources, therefore strengthening Sony’s position within EMEA, which will continue to be a key region for Sony Mobile going forward.”

As part of this reorganisation, UK and Ireland head of sales Warren Saunders and marketing director Catherine Cherry will report directly into the EMEA region.

Perron has been at the company under its two guises – Sony Ericsson and Sony Mobile – since 1998, and has been in his most recent position for almost four years.

He has held the roles of Sony France head of telecoms division, Sony Ericsson general manager of France, general manager for France, Belgium and Luxembourg and general manager of North Latin America.

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