Alcatel wants to become number four smartphone maker next year


Manufacturer sets goal as it appoints two senior executives to sales positions

Alcatel Onetouch says it wants to become the number four smartphone maker in the world next year.

The manufacturer, already the number four mobile device manufacturer according to Gartner, made the claim as it appointed two senior executives.

Nicholas Zibell (pictured) is promoted internally to become senior vice president of Alcatel’s parent company, TCL Communication, and president of international business. He is a 14-year company veteran who helped to turn the company into the number one brand in South America (excluding Brazil) and number five in the US.

In his new position, he will cover the EMEA region in addition to his existing Americas role and he said it is “his goal” to turn the manufacturer into the number four smartphone brand in 2016.

If Alcatel, is to achieve its goal it will have to almost double sales of its smartphones to get a seat at the top table.

The company sold 9.7 million smartphones during the three months ending March 31 2015, growing sales 54 per cent year-on-year.

IDC smartphone marketshare figures for the same period show that fourth placed Huawei sold 17 million devices, like-for-like growth of 25.9 per cent .

There was little to choose between Huawei and third placed Lenovo (18.8 million) and fifth-placed LG (15.4 million). Lenovo, now combined with Motorola, grew 49.2 per cent year-on-year while LG grew 25.3 per cent.

Former TomTom, Logitech and Ubisoft executive Alain Parkiry has also joined Alcatel as general manager of Europe.