Sales exceeded Galaxy S5 from the same period last year according to Counterpoint Research, despite initially going on sale in 105 fewer countries at launch than its predecessor
Sales of the Samsung Galaxy S6 and Galaxy S6 edge combined hit six million globally in its first 20 days on sale, with 10 million in total shipped to retailers and distributors.
This is according to the latest monthly ‘Market Pulse’ report from Hong Kong-based Counterpoint Research for April, with market share data based on sell through (channel sales) surveyed at mass retailers and distributors.
Counterpoint said sales of the Galaxy S6 series topped those achieved by the Galaxy S5 in the same period last year – only 20 countries were included in the initial roll-out of the S6 on April 11 compared to the 125 countries in which the S5 was launched.
It added the standard Galaxy S6 sold slightly more than the S6 Edge, but didn’t reveal a breakdown of these figures, but that the latter showed much higher initial interest.
The report said the S6 series was 21 per cent of Samsung’s total smartphone sales during April compared to the Galaxy S5 which was 16 per cent of its total smartphone sales in the same month last year.
It saw the Galaxy S6 and S6 edge placed third and fourth respectively in Counterpoint’s top 10 rankings for April, with the Apple iPhone 6 and iPhone 6 Plus taking the top two spots, although Counterpoint didn’t reveal how many smartphones the Californian manufacturer sold in the month.
According to a report in the Wall Street Journal, Samsung told investors in the Spring that it expected to sell three Galaxy S6s for ever Galaxy S6 Edge that it sells but that demand for the latter has exceeded demand, forcing Samsung mobile chief JK Shin to warn in April that it would take several months to ramp up manufacturing to meet demand.
The same report claims that Samsung sold just 12 million Galaxy S5 units in its first three months on sale last year compared with 16 million units for the Galaxy S4 in 2013, citing a person familiar with the matter.
Counterpoint research director Neil Shah said: “We believe the Galaxy S6 Edge could have sold more if there weren’t supply issues, but it is on track to become more popular than the standard version as Samsung’s marketing engine kicks-in at full-speed.
“The curved glass is certainly going to be a challenge for production as it is the first of its kind and navigating unchartered waters, so managing the supply with shifts in demand between the two models will be the key to maintaining momentum.”
Counterpoint Research director Peter Richardson added it still believes sales of the Galaxy S6 will hit 50 million units this year, despite possible production issues.
“The Samsung Galaxy S6 series has a chance to become the top selling smartphone overtaking Apple’s iPhone 6 series, if production issues are solved.
“However the window of opportunity to do so is short as consumers don’t have much patience in a market with many alternatives. Nevertheless, we still believe Galaxy S6 is on its way to achieve 50 million unit sales by the end of this year.”
However, the report also revealed that the Galaxy S6 series is mostly cannibalising other Android phones, including Samsung’s own models.
Without revealing figures, it said Galaxy S5 sales dropped sharply compared to March and although this was expected, sales of the Galaxy Note 4 and Galaxy A-series were also affected, dropping between 30 and 40 per cent.
It claimed this was a concern as Samsung’s overall market share is not growing, despite the relatively successful launch of the Galaxy S6 in April.
The report also revealed that Apple’s iPhone 6 series continued to generate good demand, with volumes 51 per cent higher compared to last year’s iPhone 5s and 5c volumes combined.