Carphone signs Keith Lemon to advertising campaign


Celebrity Juice star features in a number of short films to promote Carphone’s deal finder, Pinpoint

Carphone Warehouse has signed comedian Keith Lemon to feature in a series of tongue-in-cheek short films to promote its deal finding software, Pin Point.

The software uses information from the customer such as current and projected usage and what types of content they consume to ‘pin point’ the correct smartphone tariff for them.

Lemon, the star of Celebrity Juice, will appear in a number of short films on a ‘Super Mega Personalised’ world quest that will explain how everyone uses their phone differently.

The 60 second ad will debut during the Champions League Final on Saturday evening.

Dixons Carphone announced yesterday that it expects full year profits to be in excess of £375 million.