Fitbit signs three-year sponsorship deal with parkrun UK

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Wearables manufacturer will offer its devices and software expertise to organisation’s community of runners¬†

Fitbit has signed a three-year deal to become the official fitness tracker sponsor of running organisation parkrun UK.

The deal sees the wearables manufacturer offer its devices and software expertise to parkrun’s active community of runners, which Fitbit said will empower its runners with the information they need to reach their performance and training objectives.

Products include the Fitbit Charge HR (pictured) and Fitbit Surge that offer PurePulse heart-rate tracking technology. They both also use GPS-based distance, pace and elevation statistics.

Runners will receive exclusive training tips, healthy lifestyle guides and motivational challenges from Fitbit and its ambassadors, including four-time Ironman Triathlon World Champion Chrissie Wellington and Olympian and sports scientist Professor Greg Whyte.

By the end of the year, Fitbit and parkrun UK will also give runners the opportunity to link their Fitbit accounts to the parkrun results for added competition and challenges, which the firms said would provide greater awareness of their progress during runs, as well as insights into their overall health throughout the day.

Not-for-profit organisation parkrun holds free, weekly, 5km timed runs around the world. The runs are open to everyone, and take place in the parkland surroundings where people at all levels of fitness are encouraged to take part.

There are currently 336 parkrun locations across the UK and since launch in 2004, more than 711,000 people have taken part in events.

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