O2 digital advertising arm Weve appoints new MD

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Nigel Clarkson was previously commercial director and will oversee restructure as Weve is integrated in to O2

Nigel Clarkson has been appointed as the new Managing Director of Weve following its purchase by O2 in May.

Clarkson, who was formerly commercial director at the digital advertising platform, will report in to O2 Commerce MD Robert Franks.

Weve was set up as a £40 million joint-venture between O2, EE and Vodafone in 2013, but O2 bought out its rivals last month for an undisclosed figure.

O2 said Clarkson will oversee the integration of Weve in to O2’s wider commerce division, and will be tasked with finding synergies, which could include job cuts to Weve’s 90-plus head count.

Clarkson said: “It is a hugely exciting time for Weve – with one agile and ambitious owner, we can now offer business customers the benefit of greater scale, with over 30 million opt-ins across all of O2’s digital disciplines.

“Weve has been a rewarding and challenging experience for all who shared the last three years together. We started from scratch and have succeeded in building one of the UK’s leading digital media businesses, covering areas as diverse as mobile marketing, advertising, data, payments, loyalty, and trialling beacon technology.

“While the original blueprint for Weve has now changed, the vision of all the things that could and should be possible through mobile advertising will be accelerated by this deal.”

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