Gigaset unveils plans to enter mobile race


German landline manufacturer will launch range of “high-end” Android smartphones at IFA in September

Landline manufacturer Gigaset has announced plans to launch a range of Android smartphones later this year.

The Germany company will unveil a range of “high-end” Android smartphones at IFA in September, Gigaset CEO Charles Frankl told a gathering of international journalists at a press conference at Royal Ascot yesterday (June 18).

Frankl (pictured on left with Royal Ascot CEO Guy Henderson, right) explained the 160 year old company was entering a “new future” in connected technology, including a range of Internet of Things devices and it’s first smartphone.

He added: “This is an exciting time for Gigaset as we welcome a new future in smart product technologies as a fully integrated digital company. Gigaset SL930A (2)

“Our new mobile devices including smartphones will continue to exemplify our passion for quality and style. Market leading products alongside our proud new partnership with the prestigious Ascot Racecourse will further raise awareness for Gigaset as well as bring our message of “Wherever you go‟ to life.”

To launch the move in to the new market, Gigaset has agreed a five year sponsorship deal with the Berkshire racecourse.

Gigaset is best known for producing landline devices, including the Android-based SL930A (pictured right).

Few details about the handset were revealed at the press conference, although Frankl did confirm it will run on Android and be aimed at the higher end of the market both in design and pricing,

“Ascot gives you an idea of where we will be pitching the market,” Frankl said. “We have a strong heritage in products and we have never been at the low end.”