SIM-only service runs off the EE network, with its most expensive 30-day bundle offering 1,000 minutes, 3,000 texts and 5GB of data for £20
The Post Office has launched into the mobile market with the launch of its MVNO, Post Office Mobile.
The SIM-only service, running off the EE network, is available online from postoffice.co.uk/mobile, through its customer service line or initially in 213 branches in the North West before rolling out across other branches in the near future.
There are five 30-day bundle offers available, ranging from 250 minutes, 3,000 texts and 500MB of data for £5 to 1,000 minutes, 3,000 texts and 5GB of data for £20.
Customers will also have their first top-up in a 30-day period doubled. For example, those buying £10 of credit will receive £20 worth of credit. Calls to both mobiles and landlines are 8p per minute and 10p per text.
In January, Mobile News revealed Brightstar had signed an exclusive agreement with the Post Office for supply of handsets, SIM cards and accessories.
Post Office commercial director Martin George said: “Many pay as you go customers are paying really high call charges and shouldn’t be. The Post Office Mobile service provides great value and simple prices, all supported by our dedicated Post Office Mobile customer service team.”
The Post Office, which has 11,500 UK branches and serves 17 million customers every week, announced its intentions to enter the MVNO space last July, It already offers home phone and broadband services, amassing more than half a million customers since 2006
The MVNO was due to launch across 50 Post Office branches as well as online (fulfilment from Brightstar) last Autumn, but was pushed back.
In January, a Post Office spokesperson explained: “Post Office is undertaking the biggest transformation in the UK’s retail history with many changes taking place across our network and product ranges over the next few months. Therefore we have decided to launch Post Office Mobile later this year to allow our people to focus on these product ranges at this time.”