Android’s dominance over iOS continues to dwindle in UK


Sales share lead has halved over the past year, as Google OS also shows little improvement in Europe 

Android has seen its lead of the UK smartphone operating system market halved over the past year as Apple iOS continues to close the gap.

This is according to the latest sales share figures from Kantar Worldpanel ComTech for the three months ending May 31.

Android still leads the UK OS market with a 52.5 per cent share, although this has fallen 7.5 per cent year-on-year and 1.7 per cent from the previous measurement of the three months ending April 30.

Apple has seen its share rise 7.4 per cent over the past 12 months and a percentage point from the pervious measurement to 36.8 per cent.

A year ago, Android’s share was 59.7 per cent while iOS held a 29.4 per cent. It means Android’s lead over its rival has nearly halved from 30.3 per cent to 15.7 per cent.

Elsewhere, Windows share of the UK market rose 0.8 per cent year-on-year and a percentage point from the previous three month period to reach 10 per cent.

In Europe (UK, Germany, France, Italy and Spain), Android continued to hold a significant lead, although its sales share did fall 2.9 per cent year-on-year to 70.8 per cent.

Apple remains a distance second, despite sales share increasing 2.4 per cent from a year ago to 18.7 per cent. Windows holds a 9.5 per cent share in Europe – up 1.5 per cent year-on-year.