Three adds 8GB tariff for PAYM to “vary” data packages

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Research from operator found fear of exceeding data allowances makes 68 per cent of Brits avoid using phones

Three has launched an 8GB tariff to slot between it’s 4GB and all-you-can-eat offering in response to demand for more varied packages, the network said.

The operator now offers 500MB, 1GB, 2GB, 4GB, 8GB and all-you-can-eat allowances on contract, with the 8GB data bundle set to be available on SIM-only from August.

It has also upped the personal hotspot allowances on AYCE tariffs, from 4GB to 8GB.

Research carried out by Broadband Genie on behalf of the operator found that 60 per cent of individuals in the UK are unaware of how much data individual activities – such as streaming, web browsing or sending emails – actually uses.

Screen Shot 2015-07-03 at 11.15.25According to Three, this results in 68 per cent of Brits avoiding data-heavy activities on their phone to avoid exceeding their data allowances.

Three CMO Tom Malleschitz said: “Customers are asking us for more variety in the data allowances on offer and we’ve listened to their feedback and introduced this new allowance.

“Our customers love using the internet on their devices and now they have even more choice of plans to enjoy browsing the web on our reliable network, with all the added benefits that Three offers such as Feel at Home.”

 

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