New Samsung department aiming to dominate UK B2B market


Manufacturer putting greater focus on the business sector as it vows to do everything possible to change this market and remain leader

Samsung has created a new 25 strong dedicated team to lead the firm’s charge in the SME B2B market.

The new department, went live on 1 July, and will focus on sales, marketing and product management services to help establish itself as the dominant manufacturer of choice for all ends of the business market.

According to the most recent figures from Canalys, Samsung has overtaken Apple as the leading B2B smartphone manufacturer with 29 per cent share of the market, giving it a three per cent lead.

The team is being managed by Samsung UK and Ireland B2B director Phil Lander who told Mobile News forming closer ties with operators and distribution partners (Data Select, Tech Data Mobile, Exertis and Ingram Micro Mobility) is a major focus for the manufacturer this year.

“For the last few years, we have been building momentum and 2014 was definitely a tipping point that saw us make significant progress, with arguably our biggest growth area being in B2B.

“Last year we spent a lot of time establishing Samsung as a credible provider to the business market, and achieved that by delivering the highest grade of security on the Android platform. Customers have taken notice of that.”

Lander added Samsung is ready to place greater investment in the B2B division, both internally and with its partners to help it remain on top.

It follows the creation of a 32 strong team established last year, focusing exclusively on the corporate end of the market, particularly those on the FTSE 400.

Samsung’s B2B and corporate customers include car manufacturers Audi, Mercedes, and fast food chain McDonald’s.

“We traditionally invest a lot of money in the consumer market but there is now a greater commitment to deliver success in B2B. We have put the resources in place and are now taking that a step further to meet the needs of our customers, channels and partners.

He continued: “This is just the beginning. We will do everything we can at pace to make sure we change the market place and remain market leader.”