Report claims Apple Watch sales are plummeting


Research from Slice Intelligence says Watch sales are just 5,000 units per week, down from 30,000 in April.

A study from US-based analytic company Slice Intelligence has claimed sales of the Apple Watch has fallen by almost 90 per cent since it went on sale in April.

Using e-receipts from almost 2.5 million US-based shoppers. the analytic firm estimates that sales of the Apple Watch has fallen to 5,000 units per day.

Screenshot (1)According to the research, Apple was selling 45,000 Watches at its peak in the week following its launch on April 15, meaning a near 90 per cent decline in sales.

Slice claims the data correlates with both Amazon and the US Department of Commerce sales figures, but Apple has yet to disclose any data about how the Watch has performed.

The iPhone maker is due to announce it’s latest round of financial results for the three months ending June 30 later this month, although it may not disclose individual sales figures for its first wearable.