Vodafone launches digital skills workshop for SMEs


Trial workshops will run in London and Leeds and aims at helping small businesses boost digital presence

Vodafone UK has launched a series of digital skills workshops in London and Leeds aimed at helping small and medium-sized enterprises (SMEs) boost their digital footprint.

The trial series of workshops will be conducted in partnership with digital skills company Freeformers and kicks-off with the first of two one-day sessions in Leeds today (July 14).

According to the Office of National Statistics, SMEs make up 99 per cent of all UK businesses, but a third of them do not have an online presence at all. This reduces sales opportunities, according to Vodafone.

For every SME that is trained at the workshop, a 16-25 year old will be trained for free at the session.

Vodafone UK head of small and SME business Jonathan Kini said: “It is no surprise that the way we do business is changing. This is driven by more and more transactions happening online and by customers’ changing expectations.

“Customers want to be able to engage with businesses through multiple channels and to receive fast, responsive and quality customer service 24/7.

“Therefore SMEs need to adapt and be ready to take advantage of the online opportunities and benefits of being a digital business and not risk losing out by falling behind the digital curve.

We are really pleased to be launching this new initiative which will help many more SMEs become ‘Ready Businesses’.”