Apple Pay to take UK mobile payments mainstream

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Tech giant’s new service will significant boost a market that had been under the radar

Apple Pay has the potential to take mobile payments in the UK mainstream, according to analysts.

The service, which launched in the UK on July 14, allows iPhone 6 and Apple Watch users to pay for items at more than 250,000 UK locations via a contactless payment with the money deducted from a linked card. iPad Air 2 and iPad mini 3 devices can also be used to make in-app purchases.

According to Kantar Worldpanel ComTech there are more approximately three million eligible devices in the UK and there were 46.1 million contactless card payments made in the UK in December 2014.

“The market wasn’t making enough noise but now Apple is on board that will all change,” said Kantar consumer insights director Imran Choudhary.

“They are the ones to tie it all together and with all the eligible devices it is only a matter of time before everyone gets on board.”

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