Apple Watch “best selling” wearable in Q2

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Figures from Canalys estimate Apple shipped 4.2 million smartwatches worldwide between March and July

Apple shipped 4.2 million smartwatches during Q2 2015 according to predictions from Canalys, easily out stripping rivals to become the biggest smartwatch vendor.

The Apple Watch went on sale on April 20 and quickly established itself as the best selling wearable, according to the analyst firm,

Canalys had previously said that only 7.5 million smart bands had been sold during the first three months of 2015, with Fitbit leading the market.

Apple “easily overtook Fitbit, Xiaomi and all the smart watch vendors” despite the Watch coming in at a significantly higher pricing, starting from £299.

“‘The Apple Watch is the most sophisticated smart watch to date, and it has proved popular with Apple fans worldwide, said Canalys VP and Principal analyst Chris Jones.

“Apple and other vendors still face important challenges to make the smart watch a breakout hit. Improvements in performance, battery life and sensor integration are needed to make future models more attractive, but it is the quality of third-party apps that will determine whether the Apple Watch will be a long-term success.”

The report from Canalys comes despite claims from Slice Analysis that Apple Watch sales had fallen by almost 90 per cent since its opening week.

Apple is due to post its quarterly financial results later today (July 21).

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