Insurance-provider has teamed with B2B dealer Talkfair to launch first B2B proposition
Consumer insurance provider Protect Your Bubble (PYB) is targeting more reseller partners after teaming with Talkfair to launch its first B2B proposition.
The insurance brand, owned by Assurant, has sold more than one million consumer insurance policies since it launched in 2009, and has now set its sights on the SMB space.
It has partnered with Crewe- based B2B dealer Talkfair, who will pass sales leads to PYB. The insurance firm will then try to sell its policies to Talkfair’s SMB customers.
The partnership works as a referral process and PYB head of commercial development Keira Wood exclusively told Mobile News the move in to B2B had been a year in the making.
“We bring a strong proposition to the B2B space with a strong brand and a lot of flexibility. As part of Assurant, we underwrite our own policies and this means we have the flexibility to meet the needs of different verticals in the SME space.
“This is our first partnership of this kind and moving in to this space is a logical step.To do that, we absolutely need to expand our pipeline and bring more partners on board.”
Protect Your Bubble currently employs 20 staff at its Windsor office, but also has access to the wider Assurant infrastructure that includes legal teams and underwriting.
Wood said the expansion will be integrated in to its cur- rent staff portfolio for the time being, but headcount could grow depending on the speed of take up.
The insurance product will start from £7.99 per item per month and can be used to insure mobiles, tablets, laptops and other gadgets. It will include cover for loss, theft and damage.
“It is important for us to keep our offering simple and straight- forward,” added Wood. “That’s what we have done in the consumer space and we will bring that to the B2B market as well.”