Vodafone makes European leadership changes

Vodafone CEO Vittorio Colao

UK boss Jeroen Hoencamp, as well as those in charge of the operator’s German, Italian, Spanish and Dutch operations, will become members of the Group Executive Committee

Vodafone has announced changes to its European leadership structure intended to simplify organisational processes, enhance management efficiency and accelerate decision making.

The chief executives of Vodafone’s four largest European markets – Jeroen Hoencamp in the UK, Hannes Ametsreiter in Germany, Aldo Bisio in Italy and Antonio Coimbra in Spain will become members of the Group Executive Committee from October 1, reporting to group chief executive Vittorio Colao (pictured).

Vodafone Netherlands chief executive Rob Shuter will also join the Group Executive Committee and will assume additional leadership responsibilities for Vodafone’s smaller European markets – Albania, Czech Republic, Greece, Hungary, Ireland, Malta, Portugal and Romania. He will also report directly into Colao.

The company said corporate functions operating at a regional level in Europe will be integrated within the respective Group functions. There are no changes to the leadership structure the Group’s Africa, Middle East and Asia-Pacific region.

Colao said: “These changes will simplify and streamline the management of our largest European markets and accelerate our strategic plans in those countries as convergence gathers pace and our Project Spring organic investment programme and focus on efficiency deliver visible results.”

Vodafone chief executive for the Europe region Philipp Humm will also leave the group later this year to continue his CEO career outside of the company.

Colao said Humm had made a “sigificant contribution” to Vodafone, including leading the acquisition and integration of large fixed-line businesses in the UK, Spain and Germany, such as its purchase of Cable & Wireless Worldwide for £1 billion in July 2012.