Samsung remains top smartphone vendor despite sales dip

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Korean manufacturer’s global sales share fell 2.3 per cent YOY while Apple, Huawei and Xiaomi all grew, according to IDC

Samsung remains the top-selling smartphone manufacturer in the world despite seeing it’s share of the market slip from 24.8 per cent in Q2 2014 to 21.7 per cent.

The figures from IDC’s worldwide quarterly mobile phone tracker found that the Korean manufacturer sold 73.2 million smartphones during the three months up to June 30, down from 74.9 million in the previous year.

IDC claimed this was in part due to shipment problems with the Samsung Galaxy S6 and S6 edge, which arrived “in limited supply” and “to mixed results”.

Apple remained second and saw its shipments increase by 34.9 per cent from 35 million in 2014 to 47.5 million it’s biggest ever quarterly figure.

According to IDC, this was spurred on by strong sales in China of the iPhone 6. It also increased market share from 11 per cent to 14.1 per cent.

Chinese manufacturer Huawei maintained its place as the third largest manufacturer with 29.9 million sales, up 48.1 per cent on Q2 2014 (13.8 million shipments). Screen Shot 2015-07-24 at 11.46.08

Xiaomi and Lenovo (including sales form Motorola) rounded out the top five with 17.9 million and 16.2 million sales, although the latter saw combined sales fall by 33.3 per cent form the previous year.

“Other” manufacurers (not disclosed by IDC) made up 152.5 million shipments, or 45.2 per cent of the market, an increase of 7.3 per cent sales on last year.

Overall, 337.2 million devices were shipped in the three months, up 11.6 per cent on the same period in 2014.

“While much of the attention is being paid to Apple and Samsung in the top tier, the smartphone market in fact continues to diversify as more entrants hit this increasingly competitive market,” said IDC mobile team senior research manager Melissa Chau.

“While the Chinese players are clearly making gains this quarter, every quarter sees new brands joining the market. IDC now tracks over 200 different smartphone brands globally, many of them focused on entry level and mid-range models, and most with a regional or even single-country focus.”

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