EE reaffirms long-term commitment to MVNO market


CEO Olaf Swantee says it is a “very important part of our business”  after Vodafone  denied claims from TalkTalk that it was planning to exit the UK MVNO space 

EE has reaffirmed its long-term commitment to the MVNO market, claiming it is “very important”  and will “continue with it for years to come”.

The statement of intent from CEO Olaf Swantee (pictured) comes after TalkTalk claimed Vodafone had cancelled its four-year MVNO agreement with no notice, forcing it to switch to O2 last November. 

It added Vodafone had also served notice to Sainsbury’s that it will cancel its MVNO agreement with the supermarket chain as part of an exit strategy. However, Vodafone denied it was planning to make such a move. 

EE has 29 MVNO partners, including Asda Mobile, BT Mobile, Co-operative Mobile, Post Office Mobile and Virgin Mobile.

“We have 29 MVNO partners on our network and have very high revenue growth there,” said Swantee. “It is a very important part of our business and we will continue with it for years to come.”