Vodafone partners with PowaTag for pre-paid top-ups on the go


Mobile commerce platform will allow Voda’s pre-paid base to top-up from catalogues and retail by scanning specialised tags

Vodafone UK has announced a partnership with Powa technologies that will give its pre-paid customer base the ability to top-up at any time of the day using the Powa Tag mobile commerce platform.

Powa Tag is a mobile platform that turns points of contact, such as magazines adverts, catalogues and posters in to a point of sale by scanning a specialised tag.

Vodafone customers who download the app will be able to scan the Powa Tag. They will then choose their top-up amount and it will add the top-up to their balance automatically.

Powa Technologies CEO Dan Wagner said: “PowaTag allows people to top up their phones virtually anywhere at any time and with 46 million people expected to use smartphones by 2018 in the UK (according to eMarketer), this is perfect timing for us to team up with Vodafone.

“We created PowaTag to give people a universal solution to complete everyday transactions quickly and efficiently – it allows them to do anything from topping up their mobile phone, purchasing a handbag, or donating to charity, while turning almost any medium into virtual shop fronts.”

The solution will be available in Vodafone’s 500-plus shops, plus Argos, Brighthouse, Co-Op, Sainsbury’s, Tesco, JD Williams and Wilkinson stores nationwide.

Vodafone has also sent thousands of SIM cards to international students coming to the UK in September with Powa Tags on the back, allowing them to top up as soon as they arrive in the UK. The SIMs were sent in association with UCAS.

Vodafone consumer director Cindy Rose, Consumer Director said: “Our customers have told us they wanted a tool that allowed them to Top Up swiftly at their leisure at a time which is convenient and which suits their schedule.

“Our Pay As You Go plans offer great value and which are affordable and flexible: with this TopUp addition we are making Vodafone the network our customers can depend on.”