Huawei-owned brand has sold more devices in first half of this year than it did in all of 2014
Huawei has announced that its shipments of its Honor-branded handsets during the first half of the year have surpassed sales for the whole of 2014, with more than 20 million devices shipped worldwide.
The Chinese manufacturer said the Honor brand made sales revenue of $2.63 billion (£1.7 billion) for the first six months of the year.
The figures were revealed after Huawei disclosed financial results for its Consumer Business Group arm that saw it increase smartphone shipments by 39 per cent to 48.2 million.
Total sales revenue for the Consumer Business Group grew by 69 per cent to
Honor’s flagship range of devices, the 4X and 6+, both played a key role in the increase in sales, according to Huawei, who said the latter had sold more than three million devices alone. Both devices went on sale in Western Europe earlier this year.
The Honor brand is on target to reach more than 40 million global shipments by the end of the year.
According to a survey by IPSOS, Honor products have the number one satisfaction rating in China, with 90 per cent of customers satisfied with their device.