Global tablet shipments fell 7pc to 45 million in Q2

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iPad continues to dominate according to IDC but Apple saw greatest fall in sales of 17.9 per cent

The global tablet market has continued to plummet with shipments during the three months to June 30 down seven per cent on Q2 2014.

IDC’s Worldwide Quarterly Tablet Tracker found that 44.7 million tablets were shipper during Q2 2015, compared with 48 million in the same quarter last year.

Apple held on to its lead in the tablet market with a 24.5 per cent share of the market. It sold 10.9 million iPad- 2.4 million less than in 2014 a fall of 17.9 per cent.

Samsung also saw a massive decline of 12 per cent year-on-year to 7.6 million, although its market share only fell marginally – from 18 per cent to 17 per cent.

“Longer life cycles, increased competition from other categories such as larger smartphones, combined with the fact that end users can install the latest operating systems on their older tablets has stifled the initial enthusiasm for these devices in the consumer market,” said IDC senior research analyst Jitesh Ubrani.

“But with newer form factors like 2-in-1s, and added productivity-enabling features like those highlighted in iOS9, vendors should be able to bring new vitality to a market that has lost its momentum.”

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The figures (see table, above) also highlighted a strong showing from Chinese manufacturers Lenovo and Huawei, who came third and fourth (tied with LG) respectively.

Lenovo remained flat shipping 2.5 million units but saw its market share grow from 4.9 per cent to 5.8 per cent.

Huawei saw shipments of its tables more than double on the same quarter in 2014 to 1.6 million, the same as LG who only shipped 500,000 tablets in Q2 2014.

“Beyond the decline, we’re seeing a profound shift in the vendor landscape as the top two vendors, Apple and Samsung, lose share in the overall market,” said IDC research director for tablets Jean Philippe Bouchard.

“In the first quarter of the year, Apple and Samsung accounted for 45 per cent of the market and this quarter, with the growth of vendors like LG, Huawei, and E FUN, their combined share dropped to 41 per cent.

“Each of the growing vendors managed to address available pockets of growth in the market; connected tablets for LG and Huawei, larger tablets and 2-in-1s in the right price bands for E FUN.”

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