iOS closes gap on Android by 11 per cent

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Android still leading operating system in UK with 53.2pc but iOS closing gap with 34.1pc, up from 28.6pc a year ago

Apple appears to be closing the gap on Android after figures from Kantar WorldPanel Comtech revealed iOS market share is only 20 per cent less than its Google-owned rival, compared with a 31 per cent difference a year ago.

The latest smartphone OS sales share showed Android handsets made up 53 per cent of all UK smartphone sales in the three months ending June 30, down 6.1 per cent on the previous year.

iOS continued to gain sales share on its rival with 34.1 per cent of smartphone sales, up 5.5 per cent on Q2 2014 (28.6 per cent).

Windows was the third best selling operating system with a slight increase in share of 0.6 per cent to 11.3 per cent. Other operating systems, such as BlackBerry OS and Firefox OS, remained flat at just 1.4 per cent of sales.

“Apple iOS returned to growth across all of Europe’s ‘big five’ markets, as it recorded its first year- on-year gain in France since February 2015,” reported KWP chief of research Carolina Milanesi.

“In the U.S., as we forecasted last month, Android’s growth continued in the quarter ending June 30, with both Samsung and LG increasing their share sequentially. Forty-three percent of all Android buyers mentioned a ‘good deal on the price of the phone’ as the main purchase driver for their new device.”

Across Europe’s big five markets (UK, France, Germany, Spain and Italy) iOS gained 2.1 per cent market share on Q2 2014 to take its share to 17.5 per cent. It still lagged some way behind Android though, which had a 71.3 per cent sales share, down from 73.8 per cent year-on-year.

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