Motorola ready to battle it out in B2B market

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Manufacturer sees “big opportunity” and will look to leverage parent company Lenovo’s strength in this sector 

Motorola will look to leverage parent company Lenovo to help drive sales of its devices in B2B.

The manufacturer, acquired by Lenovo in October, announced a trio of new devices last week, Moto G (£159), Moto X Play (£299) and the Moto X Style (£359), of which “all three have a place in B2B”, according to new UK and Ireland general manager Miles Norman.

Norman, who took over from Nick Muir in June, noted the quality of the Moto X Play as having a “market leading” 48-hour battery life, but also the Moto G as being an affordable device which will meet “all their needs.”

“We are of course targeting the consumer market but equally we see a big opportunity in the B2B,” he told Mobile News during the central London launch event on July 28.

Partnerships

Norman, who has more than decade of experience in telecom (Carphone, Palm, HP and Lenovo from where he joined) said Lenovo has an established B2B presence across the UK and Ireland for IT hardware (laptops, PC’s, tablets) and he is now look to utilise those relationships into mobile sales.

Brightstar and Tech Data Mobile will distribute the devices and will work closely with Norman to drive sales through the indirect channel.

“Lenovo has some very strong partners in B2B and we will start to leverage that strength when appropriate. It’s something we are actively starting to work on.”

Top three target

Norman added Motorola is now capable of competing with the very best in the market, and expects to be an established top three manufacturer in the UK by 2020.

Motorola had a 3.3 per cent share of the market as of Q2, according to Kantar World Panel ComTech, seventh in overall rankings.

“Motorola has seen fantastic momentum in the past 12 to 18 months with its launches. The industry is moving very quickly, but we have a great platform of devices.

“Our ambition over the next five years is to continue our journey and make sure we are one of the top three players in the market. We have seen our share rising and we expect that to continue.”

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