Tech Data bags UK exclusive on ZenFone distribution

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Distributor becomes only UK firm to offer full range of ASUS mobile products to resellers 

Tech Data Mobile has been appointed as the exclusive UK distributor for the ASUS ZenFone range of handsets.

The distributor will exclusively range the ZenFone 4, 5 and 6 series of Android smartphones, making it the only firm to offer resellers the Taiwanese manufacturer’s full range of mobile products.

“The ASUS ZenFone range is a further valuable and exclusive addition to Tech Data Mobile’s portfolio,” said Tech Data Mobile vendor director David Brassington. “It enables our reseller, dealer and retailer partners addressing the business, public sector and consumer markets to offer an even greater choice to customers.

“The strength of the ASUS brand and the performance, quality and value of the ZenFone range presents a very good opportunity for resellers to attract new customers and generate incremental revenues.

“Tech Data is the only distributor that can offer the entire ASUS mobile range. That gives resellers the potential to bring together ASUS smartphone, laptop and tablet solutions in promotional bundles and special offers for schools and universities in the peak back-to-school season.”

The ZenFone 4, 5 and 6 series are all powered by Intel Atom processors and come with 4-inch, 5-inch and 6-inch screens respectively.

The ZenFone 4 has a 5MP rear-facing camera and weighs 115g. The ZenFone 5 has an 8MP snapper, while the ZenFone 6 camera is 13MP.

Tech Data Mobile also said that the 5.5 inch ZenFone 2, which launched last month, would be available “shortly”.

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