Three signs mobile recycling deal with Redeem

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Recycling firm will provide white label support for Three’s new in-store and over-the-phone trade-in programme

Mobile-recycling firm Redeem has struck a deal with Three to support the mobile operator’s new in-store mobile recycling programme.

Redeem will provide a dedicated trade-in website, a call centre support system, and in-store training for its customer advisors.

Three customers will be able to trade-in their devices by visiting threetradein.co.uk, where they can get a free real-time quote. They will then be required to send in the phone in a free-postage jiffy bag, and if it is received before 1pm, they will be paid the same day through bank transfer or cheque.

Three is also offering in-store trade-ins at its 345 stores across the UK.

The new trade-in programme launched on August 4, with devices processed in Redeem’s Macclesfield facility. Redeem expects this deal to take the number of phones it processes to more than 200,000 per month.

Redeem already has an existing deal with O2 which it renewed in January for a further three years. Three is set to buy O2 in a £10.25 billion deal subject to regulatory approval.

It recycled 420,000 mobile phones in 2014 and operates in 26 countries across the globe.

Redeem chief commercial office Mark Chambers said: “We are delighted to be supporting Three with our mobile phone recycling and marketing services.

“As a partner in our customers’ marketing team, we can produce meaningful value for both the network operators and consumers, returning over £60m to consumers each year for their old mobile phones.

“Coming on the back of our contract renewal with O2 Recycle and other significant milestones, the last 12 months have been a fantastic time for the Redeem business and a sign of things to come.”

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