Global smartphone sales up 5pc in Q2 to top 300m units

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Samsung Galaxy S6 and S6 edge

Sales value increases seven per cent to $92.4 billion as 4G unit share more than doubles to 58 per cent

Global smartphone sales rose five per cent annually in Q2 to 302.1 units, with sales value also up seven per cent to $92.4 billion.

This is according to the latest figures from market forecasters GfK, which released quarterly numbers, as well as sales forecasts for 2015.

The largest increase in Q2 smartphone sales came in the Middle East and Africa, up 24 per cent year-on-year to 39.4 million. Sales in Western Europe rose nine per cent to 30.3 million.

However, the biggest rise in sales value was seen in North America where it increased 19 per cent to $18.2 billion, but Western Europe saw this decline by seven per cent to $11.7 billion.

Sales share of 4G smartphones more than doubled from the same quarter last year to account for 58 pr cent of all sales. This represents unit growth of 129 per cent.

GfK forecasts 4G smartphone penetration will continue to grow at the expense of 3G, which is currently at 38 pr cent and is forecast to decline by another percentage point by Q4 2015.

For 2015, GfK has also forecast that global smartphone sales will grow by six per cent from last year to reach 1.302 billion, with sales value topping $400 billion – an increase of five per cent from last year.

GfK director of trends and forecasting Kevin Walsh said: “The first half of the year has seen macro events providing headwinds to top-line demand in regions like C&E. Europe, LATAM and China. However, the underlying trend of consumers optimizing their digital consumption by screen size, within affordability constraints, continues in all regions.

“This trend can be seen from TV’s down to smartphones. In smartphones, it manifests in trends like price point polarization in the US, the rapid screen-size increases in emerging markets and phablet market development. These trends are forecast to continue to the end of year but we see new inflection points and market drivers for 2016.”

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