Global smartphone sales increase 13.5 per cent in Q2

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Samsung Galaxy S6 and S6 edge

Units totalled just under 330 million – up from the 290.3 million sold in the same thee-month period last year

Global smartphone sales in Q2 increased 13.5 per cent year-on-year to 330 million units, according to the latest figures from market analyst Gartner.

This compared to the 290.4 million smartphones sold around the world in the same quarter in 2014.

Samsung saw its global smartphone market share fall from 26.2 per cent to 21.9 per cent, despite the release of its flagship Galaxy S6 models (pictured) in April. Unit sales in the quarter were also down 5.3 per cent to 72 million.

Apple continued to increase the pressure on Samsung, seeing its share increase 2.4 per cent to 14.6 per cent, with shipments up 36 per cent to a record 48 million for the quarter. Total iPhone sales in China grew 68 per cent to 11.9 million units.

Huawei recorded the highest sales growth rate of 46.3 per cent having shipped 25.8 million smartphones in Q2. This resulted in its market share rising year-on-year from 6.1 per cent to 7.8 per cent. Gartner said this was thanks to strong overseas sales and 4G smartphone sales in China.

Gartner research director Anshul Gupta said: “While demand for lower-cost 3G and 4G smartphones continued to drive growth in emerging markets, overall smartphone sales remained mixed by region in the second quarter of 2015.

“China is the biggest country for smartphone sales, representing 30 per cent of total sales of smartphones in Q2. It’s poor performance negatively affected the performance of the mobile phone market in the second quarter.

“China has reached saturation – its phone market is essentially driven by replacement, with fewer first-time buyers. Beyond the lower-end phone segment, the appeal of premium smartphones will be key to vendors to attract upgrades and to maintain or grow their market share in China.”

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