Wileyfox looking to Swiftly take market by Storm

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Swift (£129) and Storm (179) will be available online from retailers including Amazon and Expansys in September and October respectfully 

Wileyfox is to launch with two smartphones in the UK from next month, both of which will cost under £200 SIM-free.

Swift will cost £129 and Storm £199. Both will be available exclusively online from September and October respectfully from e-tailers including Amazon, eBay, Expansys, Clove, JD and Souq.

The first of these is powered by a quad-core processor and has a five inch HD touchscreen made from Corning Gorilla Glassa, 13 megapixel rear and five megapixel front cameras, 2GB of RAM and 16GB of internal memory that can be epxnaded by 32GB with a microSD card.

Storm is powered by an octo-core processor and has a 5.5-inch full HD touchscreen, 20 megapixel rear and eight megapixel front camera with flash, 3GB of RAM and 32GB of internal memory expandable by 128GB by microSD.

Both run the Cyanogen OS 12.1 based on Android Lollipop 12.1, which provides privacy control over data with shared apps, full UI customisation and the elimination of bloatware to free up storage space and processing power.

Other features include Protected Apps to keep selected apps out of sight in lockable folders on the home scree,; PIN Scramble to randomise the numbers behind the device’s password; and Blocked Caller List to block incoming calls and texts from selected numbers.

Both also run the Qualcomm SecureMSM technology, which Wileyfox said is the foundation of some of the Cyanogen OS privacy features and includes a feature called SecureBoot to ensure that important information is secured.

Swift and Storm both come with removable 2,500mAh batteries as well as Audio FX, which Wileyfox claims improves audio playback quality when listening to music and LiveDisplay, which it said adjusts the brightness and contrast of the screen, based on lighting conditions and time of day.

A replacement screen service is available for £9.99 a year and there’s a three-year extended warranty for the same price.

Wileyfox CEO Nick Muir, who joined the company in July having left Motorola as its UK and Ireland general manager in May, said: “Our target customer values choice, security and reassurance. These savvy individuals do not want their data made available beyond their control. They want to be able to change the appearance of their screen, beyond just the wallpaper and lock-screen.

“They want efficient, personalised shortcuts and gestures. They want friendly, helpful 24/7 customer service and above all, they want great quality, premium handsets with the latest technology. Responsive, well-built, reliable, quick-charging handsets with great battery life. That’s what Wileyfox is all about.”

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