Honor unveils new 7 handset at biggest ever UK launch

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Sixth Honor device in UK will go on sale on August 31 and will retail for £249.99 through online channels and Three

Honor has unveiled its latest flagship device, the Honor 7, at its largest ever launch event in the UK.

The Huawei sub-brand revealed the Honor 7 in front of a packed audience of more than 350 at London’s Old Truman Brewery on August 27.

The phone is encased in a unibody aluminium design built around an aluminium frame. It has a concave power key, plus a “smart key” that acts as a bespoke shortcut key, giving access to favourite apps. A single tap, double tap or long tap gives access to different functions or features.

Honor-72Features include 4G connectivity, dual SIM (one of which can be used as a MicroSD slot), 5.2 inch screen, fingerprint sensor, Android 5.0 Lollipop, 2.2GHz Cortex quad-core processor. 

It also has a 20 megapixel rear camera and eight megapixel front facing sensor, up to 128GB memory (16GB or 64GB internal options) and HD video recording.

It is powered by a 3,100mAh battery that also comes with fast charging and reversible charging options, and “Smart Power 3” technology.

The handset already went on sale in China last month and is the follow up to last year’s Honor 6. It had nine million pre-orders within a week of its launch, and sold 200,000 units in just two minutes.

In the UK, it will be available for £249.99 through Honor’s website (HiHonor.co.uk), Three, Amazon, Expansys and Clove. It will be available in black, white and gold options.

Black Friday

Honor will also hold regular “Black Friday” events where it will sell the handset at a knockdown price of £199 while stocks last. The event will be expanded after for every Friday incorporating different Honor and Huawei products.

The company is targeting 40 million global device sales by the end of the year and has identified Europe and the UK as key markets towards achieving this goal.

Honor sold 20 million handsets last year, but just 1.5 million of those were outside of its home market of China.

In October 2014 the brand moved beyond China, going international for the first time. Honor quickly set up websites (www.hihonor. co.uk for example) and established distribution deals to offer its portfolio of handsets across 70 markets,including the UK.

Honor Mobiles president George Zhao said: “This is a first class product with an affordable price. It can compete with the best products in the market.”

Honor Mobiles president George Zhao pictured at the event.

Honor wearable

watchThe Chinese firm also used the event to unveil its first wearable (pictured below), which is a unisex fitness band.

Features include a three day battery life, IP68 waterproof and dust proof rating. It will also come with a “call reminding” function.

It can count a users steps and can also be used to monitor sleep quality. The device will cost £59 and is completely buttonless.

The firm is holding a competition to name the device, with winners receiving an invite to the 2015 Honor global anniversary party in China. They will also bag a bunch of Honor products as well.

Zhao said: “This is a pure wearable.”Everyone can wear it and everyone will love it.”

Screen Shot 2015-08-27 at 17.42.43

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