IFA: Gigaset enters mobile with launch of three smartphones


German fixed line maker unveiled first mobile devices in front of 300 journalists at IFA launch event in Berlin

Fixed line phone maker Gigaset has marked its first foray in to the mobile market after unveiling three new handsets at a launch event at IFA in Berlin.

The former phone making arm of Siemens launched the Gigaset Me, Me Pure and Me Pro in front of around 300 journalists at the event held today (September 1) at the

The German company, the second largest fixed line phone maker in terms of volume, said the move in to mobile marked a new chapter in its 160 year plus existence.

“If you’re going to do something, you ought to do it right,” Gigaset CEO Charles Fränkl explained. “We have the infrastructure and, more importantly, the people, ideas and technology to be a lasting success in this highly competitive industry.”

Gigaset_ME_closeup1The first of the three devices demonstrated by Frankl was the five inch Gigaset Me, which is powered by a Qualcomm Snapdragon 810 processer and 3,000 mAh battery. It sports a 16MP rear-facing camera made by Sony, while it has an 8MP selfie snapper on the front tht includes a wide angle lense.

It also has a fingerprint scanner on the back for security that also works as a heart rate monitor.

As with the other two devices Gigaset launched, it runs on Android 5.1 with the German manufacturer’s own overlay. It also comes with a dual-SIM slot, with the SIM space doubling up as a microSD card slot. It has 32GB of internal storage and retails for €469.

Me Pure and Pro

The Me Pure is the cheapest option in the range, retailing at €349. For the cheaper cost, users get a slightly less powerful Qualcomm Snapdragon 615 chip and just 16GB of internal memory, although it too is dual-SIM with the second slot doubling as space for a microSD card.

Gigaset_ME_Pro_blackIt has a slightly larger 3320 mAh battery but has a 13-megapixel sensor on the back and an 8MP camera on the front.

The premium device unveiled by the firm was the 5.5 inch Gigaset Me Pro. It is powered by a 4,000 mAh battery which includes fast charging technology that can be found in the entire range.

It is a category 6 device meaning it can run on faster 4G speeds and runs on the same processer as the standard model. The Me Pro retails at €549.

All three come with a stainless steel uni-body design and are manufactured by Gigaset in China. No UK release date was given but the devices are expected to go on sale through online channels “in Autumn”.

The devices were designed by British former Sony Ericsson director of global product management Colin Ellis, who is Gigaset’s head of product management, and Gigaset global head of design Hans Henning-Brabander.

Speaking on the design, the latter explained: ““In Gigaset ME, every one of our customers should find something to make them happy, no matter who they are, where they use it or the situation they use it in.”