IFA 2015: what to expect


IFA, Europe’s largest electronics trade show, kicks off in Berlin this week (September 4- 9). Since it started in 1924, IFA (short for Internationale Funkausttellung Berlin) has given the public the opportunity to see the latest products from tech giants Sony, Samsung, LG and more. Past events have been filled with rumours and IFA 2015 is no different from previous years. Here’s what the big tech giants may unveil at this year’s event.


Sony only recently released the flagship Xperia Z3+ in June, but it’s rumoured that the Japanese company is unveiling three new flagships in Berlin. The Xperia Z5, the Xperia Z5 Plus/Premium or Xperia Z5 Compact may all make an appearance on September 2 during Sony’s press conference.

The Z5 Premium is rumoured to be the first Android device to come with a 4K display, which means the quality of anything displayed on its screen will be four times better than on a regular 1080p HD display. All three devices may also come with a fingerprint scanner, which will most likely be designed for unlocking the devices.

However, other rumours suggest that the three new devices will be launched in November alongside the latest Bond film Spectre.

The Sony Smartwatch 2 and Smartwatch 3 were both respectively unveiled at IFA 2013 and IFA 2014. This trend suggests that the Smartwatch 4 could make an appearance at IFA 2015. There have been no rumours or leaks on the device, however, so it may not even be unveiled at IFA.


The Korean manufacturer is tipped to unveil the LG G Pro 3, a phablet device, at IFA. Recent rumours suggest that the device will come with a top-of-the-range Qualcomm Snapdragon 820 processor, 4GB of RAM and 32GB of storage expandable via microSD.

It may also have a 20.7MP rear camera and 8MP front-facing camera. LG has apparently added pupil recognition technology, which allows you to unlock the device by simply glancing at it.


Samsung only recently released the Galaxy Note 5 and Galaxy S6 edge+ at its Unpacked event in August, but the Galaxy Edge tablet could be its next big product launch at IFA. Samsung Philippines posted images of three devices on August 13 before the Unpacked event. The bottom device, which wasn’t revealed at the event, could well be the Galaxy Edge tablet or Galaxy Note Edge Pro.

Source: Samsung

Like the Samsung Galaxy S6 edge+, the Galaxy Edge tablet is rumoured to have a curved screen, which will apparently measure eight-inches.

The Gear S2 smartwatch teased at the August unpacked event could also appear at IFA. Samsung soon posted promotional images of the device on its website after the Unpacked event. The images tell us that it has a round face, whilst rumours suggest that it has brushed metal body.


Samsung Gear S2 (source: Samsung)
Samsung Gear S2 (credit: Samsung)











Huawei is rumoured to be unveiling two new devices at IFA 2015, the first possibly being the Huawei Mate S. It’s rumoured the Mate S will come with a pressure-sensitive touch display similar to the Apple Watch’s display. This will allow the phone to follow different commands based on how hard the user pushes down on the screen. Other rumours suggest that it will come with a Kirin K935 Octa-core processor, 3GB of RAM, 64GB of internal memory, a 20 megapixel rear-facing camera and an eight megapixel front-facing camera.

The new phone is accompanied by the slogan “A better S.” This could be a sly dig at Apple, who’s rumoured to unveil the iPhone 6s on September 9.

Credit: Gizmochina
Source: Gizmochina









Huawei could also unveil the Huawei Mate 8, its new phablet, at IFA, but not much else has been said about the device.


The second generation Moto 360 smart watch didn’t make an appearance at Motorola’s X and G phone launch in August. This means it could potentially be unveiled at IFA. Recent leaks suggest it will look similar to the first generation watch released in September 2014 and that it will have two different sized straps and watch faces.