Honor 7 sells out within a day of European launch

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Chinese preorders for the Honor 7 hit nine million within a week of going on sale in its home country last July

The Honor 7 handset has sold out across Europe just a day after it was launched on August 27.

The Chinese manufacturer said this was due to “overwhelmingly high demand” and it now estimates waiting times of two to three weeks for new orders.

Honor’s latest flagship device was unveiled at the Chinese manufacturer’s biggest ever UK launch event in London’s Old Truman Brewery on August 27. The device went on sale in China at the start of July and received nine million preorders within a just week of its Chinese launch.

The Honor 7 launch event in London
The Honor 7 launch event in London

The follow up to the Honor 6 smartphone has an unibody aluminium design built around an aluminium frame. It has a “smart key” that acts as a bespoke shortcut key giving access to the user’s favourite apps. Different functions and features can be accessed by single tapping, double tapping or holding your finger on the phone for a certain amount of time.

Features include 4G connectivity, dual SIM (one of which can be used as a MicroSD slot), 5.2 inch screen, fingerprint sensor, Android 5.0 Lollipop, 2.2GHz Cortex quad-core processor.

The phone also comes with a 20 megapixel rear camera, eight megapixel front facing camera and HD video recording. The device is available with either 16GB or 64GB of internal memory expandable up to 128GB with a microSD card.

It also has a 3,100mAh battery that comes with fast charging and reversible charging options.

In the UK, it will be available for £249.99 through Honor’s website (HiHonor.co.uk), Three, Amazon, Expansys and Clove. It will be available in black, white and gold options.

Black Friday

Honor will also hold “Black Friday” events where the device will be sold at a discounted £199 while stocks last. Different Honor and Huawei products will be added each subsequent Friday. .

The company hopes to hit 40 million global device sales by the end of 2015 and has picked Europe and the UK as key markets towards this target. Over 20 million Honor handsets were sold last year, but only 1.5 million of those were devices were sold outside of China.

Honor went international for the first time in October 2014 and established distribution deals to offer its handsets across 70 markets, such as the UK.

Honor Mobiles president George Zhao said: “This is a first class product with an affordable price. It can compete with the best products in the market.”

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