Mystery Shopper: Holloway Road

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Mystery Shopper is a keen photographer who’s going on holiday. He wants a phone with a powerful camera that can take some fantastic holiday snaps. What can each network offer and can he get a good deal?

5: Vodafone

Product range – 3/5
Product knowledge – 1/5
Airtime knowledge – 1/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 3/5
Total – 10/30

4: Three

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 4/5
Total – 17/30

3: Carphone

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 18/30

2: EE

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 19/30

1: O2

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 27/30

Summary

The quality of modern smartphone cameras means you needn’t purchase an expensive DSLR to take high-quality images.

Isha from Vodafone frustratingly had no clue about any products.

The Three staff were slightly better knowledge-wise, but they couldn’t really be bothered to sell the positives of each device.

Maria from Carphone did a decent job at selling each device as an all-rounder, but technical glitches ruined her overall pitch.

EE’s Shantay pushed the brand and its products well.

Ishmayel takes the top spot because he was really enthusiastic about his recommended devices and was the only person to focus on the cameras.

Full article in Mobile News issue 596 (September 1, 2015)

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