IFA: Alcatel OneTouch unveils new range of smartphones and tablets


Chinese manufacturer added devices to its Idol and Pixi range, and also unwrapped its new Go series

Alcatel OneTouch has launched a range of new smartphone and tablet devices, including the Idol 3C handset, Pop smartphone and Pixi tablet.

The first device, the Idol 3C, comes with a 13 megapixel rear camera, eight megapixel camera and an EIS video stabilisation which helps reduce the amount of visible shaking when filming videos.

It also comes with a HD 5.5-inch display which, according to Alcatel OneTouch, provides great visibility even in bright sunlight. The phone also runs on Android Lollipop and comes with a 1GHz octa-core processor. Users can change the phone’s cover from a choice of five shells, including white, red, green, pink and yellow. Internal memory is 16GB and expandable top 128GB with a microSD card.

Alcatel OneTouch’s chief marketing office Dan Dery said: “Idol 3C is the perfect smartphone for someone who demands both technical excellence and trending styling. It is colourful and a great performer, which is creating a lot of buzz.”

Go series


Alcatel also unveiled the new shock and waterproof Go Play smartphone. The device has been designed for adventure sports enthusiasts, allowing users to shoot pictures or videos using either its eight megapixel rear-facing camera or five megapixel front-facing camera. Alcatel claims the phone offers 20 days of standby time, 8.3 hours of talk time and 55 hour of music playback.

The phone is available in eight different colours, including dark grey, dark red, dark green, orange blue, pink, lime green, blue and orange. Matching waterproof headsets and protective cases are also available for the device.

Owners can aGO_WATCH_WHITE_front copylso sync the device to the Go Watch smart wearable. This is a waterproof, dustproof and shockproof smart watch that’s compatible with both Android and iOS devices. It notifies the user about calls, texts or weather, and its front casing and wristband are also interchangeable. Alcatel claims the watch can take up to two to five days of usage.


Two variations are available; Pop Star and Pop Up. Alcatel OneTouch has designed these handsets with the fashion-conscious in mind and, like the Idol 3C, they are compatible with a range of different covers.

Owners of the Pop Star range can choose “psychedelic” covers from what OnePlus describes as the “Funky Collection,” “more classic” cases from the “Leather Collection” or wooden covers from the “Nature-ECO Collection.” The Pop Star range comes with an eight megapixel rear-facing camera, a five megapixel front facing camera, a five-inch HD display and runs on quad-core 1GHz processor. It also comes with 1GB of RAM and 8GB of internal memory expandable to 32GB with a microSD card.

Pop Star

Alcatel OneTouch’s chief designer Cheol Woo Park said: “The new 5-inch Pop Star smartphone is the undeniable standout in the latest POP lineup. Pop Star our most fashion-forward smartphone with a large collection of covers, consumers can choose the cover they like and fully express their own style.”

Pop Up

The Pop Up, meanwhile, has been designed with a metal frame and back cover designed with a 3D spin effect. The choice of covers is more limited than the Pop Star, with only black, “Riva Blue,” “Amber Orange,” white and “Strawberry Red” being available.

Pop Up

It comes with a five-inch full HD screen, a 13 megapixel rear-facing camera, five megapixel front-facing camera and is capable of shooting HD video. It also runs on an 1.4GHz octa-core processor and has 16 GB of internal memory expandable to 32GB with a microSD card.

Pixi First

The new Alcatel OneTouch Pixi First smartphone was also unveiled at IFA.

It comes with a five-megapixel rear camera, two megapixel front-facing camera, a four-inch display and a body that is 9.7mm thin. Alcatel OneTouch claims the Pixi First is “amongst the slimmest four-inch handsets on the market.” The device is available in “Soft Slate,” “Metal Silver,” “Metal Gold” and “Rose Gold.” It also comes with a 1.2Ghz quad-core processor. 512MB of RAM and 4GB of internal memory expandable to 32GB with a microSD card. Alcatel OneTouch also claims that the phone’s battery can keep the phone running on 300 hours of standby time and seven hours of talk time.

Pixi 3 tablet

A pair of new tablet devices were also announced in Berlin.

The first is the 10-inch Pixi 3 tablet that’s available in seven, eight or 10-inch tablet devices. It’s also available in 4G, 3G or WiFi-only options.

The device runs on Android 5.0 Lollipop, comes with a dual core 1.3Ghz processor and is voice-call enabled for calls. It also has a 4,060mAh battery, 2MP fear-facing camera, 1GB of RAM and 8GB of internal memory expandable to 64GB with a microSD card.

Alcatel OneTouch’s general manager of Smart Connectivity Vittorio Di Mauro said: “Our PIXI line is all about making your own choice at an affordable price. The new PIXI 3 10-inch tablet does just that, offering a complete range of choices on display size and connectivity.”

Xess tablet

The final tablet Alcatel unveiled was the Xess; a 17.3-inch stainless steel tablet. The device is 9.5mm thick and comes with a built-in stand that can be hidden at the back of the tablet. There’s also an included stylus designed to allow users to write or sketch on the tablet. Users can use gestures to navigate through the device without physically touching it, whilst its 3-watt speakers have been designed American electronics company JBL.


It runs on Android Lollipop 5.1 and is powered by a 1.5GHz octa-core processor. Internal memory is 2GB expandable to 64GB with a microSD card.

Alcatel OneTouch general manager of innovation Stan Hu said: “Xess is one of our favourite new products because this big format is really family-oriented and has a multitude of uses at home or at work. You can use it to cook, by displaying your favourite recipes in the kitchen, watch movies, listen to music or play games with friends and family in the living room.”